Is your company using social media to its fullest potential?
Here at Verve Media we are working a lot more recently with companies to audit their social media presence and put together a detailed action plan on what improves could be made, what is working and how we can help the company.
For those who aren’t aware of what a Social Media Audit is.
A social media audit involves collecting information about every platform you use—such as Instagram, Facebook, TikTok, X (Twitter), LinkedIn, or YouTube—and analysing how effective each one is. You look at things like your profile setup, the type of content you post, how often you post, and how people interact with your content. You also check whether your branding is consistent across platforms, whether your audience matches your goals, and how your results compare to your competitors or industry standards.
During the audit, we review:
Profile details (photos, bios, links, contact info) to ensure everything is correct and aligned with your brand
Content performance to see which posts get the most engagement
Audience insights to understand who follows you and what they respond to
Posting frequency and timing to see what schedule works best
Strengths and weaknesses of each platform
Opportunities for growth such as new content ideas, platform features, or trends
The goal of a social media audit is to help you make better decisions—what to keep doing, what to change, and where to focus your time and energy. It ultimately helps you create a more effective, consistent, and strategic social media presence.
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